Jay Stockwell made the whole Speed process available to the
public and look what happened. PPC will never be the same.
Replicate your sales letter and customize it
based on the incoming keywords. For example “Amazing Cover
Letters” (see case study) created a dynamically generated
sales letter to sell their job cover letter software that
was specifically targeted to the type of job that their
user was looking for.
Create a landing page and then change the contents
based on the search to help improve click throughs. For
example, dynamically create coupons that are specifically
for the region.
Use the “Datafeed Landing Page Generator” to dynamically
build landing pages that are pulled from data feed files you
get from your affiliate merchants. Think about the possibility
of building a new ad group and tens of thousands of landing
pages around every product at an affiliate merchants site on
your own domain. Imagine doing this dynamically and rapidly.You
need to take a moment to let the power and potential of that
sink in.
Search engines will love the content friendly data your site
displays using speed ppc.
This is the heart of the system. Here are some of the new
features:
- Yahoo! Search Marketing Support makes campaign
building in YSM faster than was ever before possible.
- Advanced Ad Building This feature is amazing. Simply feed
in all your headlines, copy and display URL’s and SpeedPPC will
build text ads that represent every variation of these. Talk
about split testing!
- Ad Copying. Got ads that are similar to one another? Don’t
re-write them any more, simply copy them from one box to
another with the click of a button!
- Keyword Library. Use the same keyword lists over and
again? No problems! Simply add them to the built-in keyword
library.
- Cleaning Features. Ensure that your keywords are clean
with new cleaning filters applied to your lists to ensure no
nasty surprises.
- Improved Project Management. You can now see all your
SpeedPPC projects under one campaign view no matter where they
are stored on your computer.
- Multiple Campaigns at Once. You can now work on and build
multiple campaigns at once. Talk about speed on speed!
- One Keyword Per Ad Group
It’s now possible to have one keyword per ad group creating a
perfect relevancy chain. Amazing Quality Score results.
- Improved Interface
- Excel Output. Don’t just output in CSV format. Now output
in Excel too!
- Keyword Counts. Instantly see how many keywords you have
in each of your lists, as well as how many permutations will be
built from them.
