Jay Stockwell made the whole Speed process available to the
public and look what happened. PPC will never be the same.
Replicate your sales letter and customize it based on the
incoming keywords. For example “Amazing Cover Letters” (see case
study) created a dynamically generated sales letter to sell their
job cover letter software that was specifically targeted to the
type of job that their user was looking for.
Create a landing page and then change the contents based on the
search to help improve click throughs. For example, dynamically
create coupons that are specifically for the region.
Use the “Datafeed Landing Page Generator” to dynamically build
landing pages that are pulled from data feed files you get from
your affiliate merchants. Think about the possibility of building a
new ad group and tens of thousands of landing pages around every
product at an affiliate merchants site on your own domain. Imagine
doing this dynamically and rapidly.You need to take a moment to let
the power and potential of that sink in.
Search engines will love the content friendly data your site
displays using speed ppc.
This is the heart of the system. Here are some of the new
features:
- Yahoo! Search Marketing Support makes campaign
building in YSM faster than was ever before possible.
- Advanced Ad Building This feature is amazing. Simply feed in
all your headlines, copy and display URL’s and SpeedPPC will build
text ads that represent every variation of these. Talk about split
testing!
- Ad Copying. Got ads that are similar to one another? Don’t
re-write them any more, simply copy them from one box to another
with the click of a button!
- Keyword Library. Use the same keyword lists over and again? No
problems! Simply add them to the built-in keyword library.
- Cleaning Features. Ensure that your keywords are clean with
new cleaning filters applied to your lists to ensure no nasty
surprises.
- Improved Project Management. You can now see all your SpeedPPC
projects under one campaign view no matter where they are stored on
your computer.
- Multiple Campaigns at Once. You can now work on and build
multiple campaigns at once. Talk about speed on speed!
- One Keyword Per Ad Group
It’s now possible to have one keyword per ad group creating a
perfect relevancy chain. Amazing Quality Score results.
- Improved Interface
- Excel Output. Don’t just output in CSV format. Now output in
Excel too!
- Keyword Counts. Instantly see how many keywords you have in
each of your lists, as well as how many permutations will be built
from them.